Packaging Design
Mère Nature Brewery Co.
Illustration
Label Design
Packaging Design
Merchandising Display Design
Brand Identity
Mère Nature Brewery is a fictional Québec-based microbrewery brand focused on creating earth-friendly, organic craft beer. I conceptualized and designed a series of product marketing materials with a cohesive and authentic visual identity at the centre of it all. With a natural yet grounded approach, the design effectively communicates the visual identity of Mère Nature Brewery through the artisanal woodcut-like illustrations, minimal colour scheme, and clean typography.
The creative process started with the creation of the Mother Nature illustration as it is the signature element of the brewery’s launch flavour. As I do for many projects, I try to bring an artistic touch to the creation of the product’s visual identity. I was then able to flesh out the design to create a unified family of products, such as the label, packaging, and merchandizing display.
Mother Nature illustration
Flat label design
4-pack packaging design
In-store merchandising display